MAK Energy stands at the crossroads of where energy and sustainability meet science, government, customers, and investors; and has the experience and knowledge to advise clients on the right communications direction.
We are integrated communications experts that have an extraordinary track record of helping a broad spectrum of energy and sustainability related clients communicate their value to key audiences.
We are experts in brand affinity building, establishing thought leadership, managing issues and crises, creating fully integrated digital programs, and are uniquely positioned for public affairs campaigns with our energy team located in Washington, D.C.
Our practice is led by the U.S. Department of Energy’s former head of public affairs. And our staff has years of collective experience working with and for companies and organizations just like yours.
Cheniere Energy needed a robust public affairs campaign to sway support
for a natural gas export permit.
Cheniere Energy needed to change public opinion and build support in Washington, D.C. for the creation of the first natural gas
We developed a public affairs campaign to build public support for the export of natural gas. This was coupled with a robust media relations campaign that featured Cheniere
as a solution to the U.S. natural gas oversupply problem.
A stronger brand position, statement and narrative helped the company win public and government support for the first natural gas export permit. As a result, Makovsky secured over 50 top tier articles on the company in a one year period.
Spotlighting Soraa Chief Scientist as a leading voice in LED technology to reach specifiers,
buyers, designers, and key influencers through digital and social media.
Soraa introduced a new LED light that is more cost-effective than other LED powered lighting fixtures. But sales suffered due to lack of Soraa brand awareness and negative misconceptions around LEDs.
We established Soraa as an energy industry thought leader, with Chief Scientist Aurelien David serving as an industry expert. His Ten “Myths” blog and posts brought clarity to the common misconceptions surrounding current LED technology.
The campaign drove thousands of unique visits to the Soraa blog , increasing average time visits to 4+ minutes. It also increased Facebook followers by 86 percent, Twitter followers by 58 percent, and LinkedIn followers by 12 percent in a six week span.
TruStar Energy was seen as just another newcomer in the CNG fueling station construction sector with a low share of voice. Yet, the company had some of the most experienced and knowledgeable professionals in the industry.
Makovsky took the company through a brand development process to create a new tag line, brand position and statement, narrative, key messages, and a new boiler plate.
The new branding keyed off of the company’s professional and operational strengths as well as its transparent, on time, and on budget business philosophy—True Partnership, For a Change
With the new branding as a foundation, Makovsky implemented an integrated communications program—media relations, thought leadership and digital and social outreach.
New branding was used to update the company’s website, sales materials, and as traditional and social content, making it clear who they were, what they do and why it matters.
Company’s media share of voice increased by 100% in 2015 over the previous year; articles also secured in top-tier media outlets, including Forbes and WSJ
The company’s social media likes/followings increased by 200% over a 6 month period.
In 2015, the company signed more deals and built more stations than their larger competitors—approx. 50 stations.