What If the Declaration of Independence Were Written Today?
Posted by Ken Makovsky on July 8, 2010
The Declaration of Independence was a brilliant, compelling and very, very important piece of marketing communications, a point that is critical to make even after the July 4th-5th holiday (when I did not post). The Declaration was designed to connect with, inspire and mobilize all of the fledgling nation’s constituencies (including opinion leaders; public officials; the American citizenry; the British monarchy; France, Spain and other foreign states.) It built credibility for an upstart new country, and it remains the defining document for political discourse to this very day. ...
Article Tools
