7 Reasons Why The Golden Age of PR Is Within Reach

Industry Titan Shares His Predictions for the Future of PR

In the spotlight: Ken Makovsky, CEO, Makovsky + Company

Makovsky + Company CEO Ken Makovsky told a packed crowd at the Canadian Public Relations Society (CPRS) Speaker Series why the PR industry is on the threshold of a level of success that we have never seen before. He detailed seven reasons why a "Golden Age" is just within reach.

"We are standing at the threshold of a world of new opportunities that could enable the public relations industry to reach a Golden Age," noted Makovsky in his recent keynote address at the Vancouver Speaker Series sponsored by the CPRS.

In his speech, Makovsky detailed seven reasons why he believes the "Golden Age" of public relations is within reach.

1. The need for message warriors. Today, it's not what you say about yourself that matters as much as what your constituencies say about you to each other. Message warriors are the foot soldiers in the campaign to capture hearts and minds. That is "third-party endorsement" in its finest sense; and it's what PR people have excelled at for years. ...

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