Credo + Values

Our pledge to clients, employees and the firm

Makovsky + Company's business is helping clients win — to grow brands, to resolve issues and to connect with stakeholders. Winning can only happen when clients are perceived to their best advantage by the marketplace, by employees and by other audiences. To accomplish this, we’re convinced that client partnership makes all the difference — partnership based on good communication and a shared commitment to the highest ethical standards. What sets an agency apart and most helps clients win is quality people. An agency attracts and retains quality people when it provides opportunities for professional growth, recognition and rewards. Thus, we are constantly working to create an organization that is fair, open, collegial and responsive — and that lives up to the phrase “we are all each other’s client.” Just like its people, the agency itself must grow and develop. We do this through strategic initiatives that take the firm in new directions. This is the only way to ensure growth and financial strength — which ultimately is the basis for everything we offer clients and employees.

Our Core Values

The values we uphold stand out as tangible statements of the performance we aspire to with our clients and with each other. These values empower us to achieve client, firmwide and individual success.

  • Initiation. Ignites opportunities. Turns thought into action.
  • Innovation. Creates new solutions. Overcomes obstacles.
  • Communication. Expresses oneself effectively. Listens. Makes others feel heard and respected.
  • Collaboration. Interacts with openness and understanding. Builds on the ideas of others.
  • Motivation. Sparks an effort in others to do their best. Creates an environment that inspires.
  • Education. Shares knowledge. Mentors and teaches others.

… all in the name of excellence … all with integrity ... all with persistence

We recognize those who role-model our values through the “We Achieve” program. Bimonthly awards are given to those who get the most “role-model cards.”