Corporate Decisions, Inc. (now Mercer)

Creating a Climate for New Business Development

Frustrated by a lack of recognition for its services, management consulting firm CDI engaged Makovsky to engineer an image turnaround.

We increased the company’s share of mind and market with an intensive, top-tier program of media relations, including a series of three op-eds—featuring CDI bylines—in the "Managers Journal" section of the Wall Street Journal, a landmark cover story in BusinessWeek that positioned CDI as authority on consulting-related issues and coverage on CNBC and in Fortune, Across the Board and The Handbook of Business Strategy, among other opinion-leading publications.

The BusinessWeek article alone resulted in a number of new leads for CDI—including Philip Morris, Eastman Kodak, AT&T, Honeywell and IBM—and led directly to nearly $8 million in new business wins. "We're turning business away," our client declared.