Financial Services network company National Financial Partners (NFP) needed to complete a liquidity event-an initial public offering or acquisition by a larger firm-to secure the capital to stay alive. Objective was to harvest potential investors and keep a fractious group of partner companies happy. Leverage Jessica Bibliowicz-daughter of Sandy Weill-as media spokeswoman Promote select partner company experts Create a manual of how the organization could conduct crisis contigency planning Work on NFP branding without destroying the identitites of the 100 smaller partners CEO Jessica Bibliowicz profiled in Investment News in August 2002 NFP listed in Crain's New York Business "Largest Benefits Consulting Companies" in September 2002 February 2003 issue of SmartMoney featured Jessica Bibliowicz and NFP Senior NFP financial correspondents featured in February 10 issue of The Wall Street Journal Principal Steve Engro featured in Dallas Business Journal Completed a successful IPO