Mak University 

Mak University, the firm's continuing education program, was created to promote professional staff development.  It includes a core curriculum of seminars and workshops throughout the year. Programs are conducted by a combination of Makovsky staff and guest speakers, and the curriculum is reviewed and updated annually.

The seminars cover a wide variety of relevant topics from traditional courses — such as “How to Write Killer Copy,” “Media Relations” and “Winning PR Program Writing and Presentations” — to special interest topics, such as “Integrated Communications” and “Business Fundamentals.”  Certain courses are designed to be a mandatory, core requirement for a particular category of staff and others are open to all who are interested.

In addition to the seminar program and our monthly staff meetings featuring guest luminaries in the field, participation in external professional seminars (e.g., courses offered through local universities, the PRSA, NIRI, Financial Executive Institute and the Pharmaceutical Manufacturers Association) can be arranged. The Company's Tuition Reimbursement Program may cover many of these external courses. Mak University is just another example of the importance the firm places on professional development.