You rang? Calling a potential employer isn't always taboo
By Kristi Elliott
"No phone calls, please" is a tagline so frequently seen on want ads, many job applicants won't pick up the phone even if the phrase isn't included. Many experts see this as a mistake, saying judicious use of the telephone — even if the job posting advises no calls — can help an applicant stand out.
Steve Seeman, vice president of public relations firm Makovsky + Company, agrees, saying the protocol the hiring company outlines in its job ad should be followed as much as possible. "If the posting requests e-mailed applications, do so — and always include a focused, targeted cover letter which goes beyond boilerplate," Seeman said.
"End your cover letter by stating that you will follow up this e-mail with a phone call and state the day that you will be calling — and call on that day!" "Try to reach the hiring manager instead of Human Resources; the hiring manager will probably have a greater interest in filling the position quickly and could appreciate your sense of urgency more," Seeman said.
"In addition, even if the hiring manager has to refer you back to HR, the recruiter will likely feel more inclined to accommodate you since you were referred by an executive in the company." ...

