Building A HNW Network

Social Media Strategies For Financial Services Firms

By Scott Tangney, EVP in New York City - Makovsky + Company

Think you know who’s using social media?

Think again. 

Kids and young adults continue to be the most enthusiastic social networkers; but in terms of growth, they are rapidly being overtaken by older Americans. Social networking among adults aged 50-64, for example, skyrocketed 88 per cent last year, according to a report from Pew Internet, while among 18- to 29-year-olds, it inched up a paltry 13 per cent. 

And social media content?  It’s no longer all about gossip, gadgets and gaming.

Four out of five of the largest Fortune 500 firms use Twitter, Facebook, YouTube or corporate blogs to communicate with their customers and other stakeholders. (Source.) More than two-thirds of companies polled in a McKinsey Global Survey in 2009 reported that they have realized measurable business benefits from social technologies — including more effective marketing, more innovative products and services, better access to knowledge, lower costs of doing business and higher revenues.

Drilling down ...

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