Financial Services Social Media

If you are in the financial services industry, utilizing social media isn’t just an option. It’s a necessity. It’s an opportunity to communicate with hundreds of clients, and thousands, if not millions of potential customers, in seconds. Financial social media hasn’t been prevalent in the past, with interactions between clients typically limited to advertisements, promotional materials, direct mail or email reporting, and face to face interaction.

In this era of texting, tweeting and Facebook status updates, social media is now considered the number one Internet activity and will only increase as the ease of use and penetration of mobile web usage grows. Financial services social media can take advantage through branded profiles, conversation activity on Twitter and even posting financial services social media videos on a dedicated channel on YouTube.

Financial services and video is a great way to differentiate your brand and promote your client results, commercials or coverage of an associated event or sponsorship. Financial services social media strategy can include tweeting about industry news, spreading your PR successes through links, announcing your own brand news on your corporate website and perhaps most effectively, simply communicating and adding to the conversation with customers and newsmakers.

Additionally, financial services social media strategy can extend towards customer service. Clients can feel part of your community through the development of financial services social media communities on private networks custom built for your brand or developing a community on existing social media networks like Facebook.

In addition to distributing information, financial services social media is a great tool for recruitment strategies. Appealing to bright young minds of finance is as simple as using financial services social media to promote internship programs or spread news about recruitment events.

Utilize the growing presence of mobile web by developing a financial services social media application that lets users access their accounts and reports right from their phone. Financial services social media strategies should also consider the power of networking. If your company isn’t on LinkedIn
, it should be. Get connected to your clients and other connected potential clients will notice.

Unlike many public relations agencies, Makovksy + Company has been handling the ever-changing financial services social media landscape from the beginning. They understand the importance of branding by generating a consistent buzz via consistent financial services social media efforts. As a financial services provider, dependability is your best asset. Demand that from your financial services social media partner.

Make sure your financial services brand, no matter the size or reputation, employs a tactical financial services social media strategy to keep you ahead of the game. Learn how the Makovsky + Company “Power of Specialized Thinking™” can turn your financial services social media efforts into a dependable reputation building success story today.

About Makovsky + Company
Founded in 1979, Makovsky + Company (www.makovsky.com) is one of the nation’s leading independent global public relations, financial services social media, investor relations and branding consultancies, focused in professional services, health care, technology, branding and investor relations. The services attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the services has agency partners in more than 25 countries and in 35 U.S. cities through IPREX (IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is a founder.