Branding + Interactive

It’s a question that nearly every business asks. Strapped for resources, squeezed by bottom-line pressures, they wonder, “Do I really need a brand?”

The fact is, you’ve already got a brand — whether you want it or not. The only question is, will you choose to manage it?

Visit our blog: My Three Cents

Case Studies

Finding the Absolute Value of X

New Life for an Aging Brand

Creating a Culture of Collaboration

Building a Community of Hope

Building a Brand on Trust

Wooing a New Client Base

Makovsky on Industry Issues

Andrew Goldberg, a 25-year industry veteran, has been tapped to lead the new unit, as executive vice president and head of Makovsky Corporate Advisors.

Social media's diverse audiences and nimble platforms lend high worth to financial services firms.

Makovsky + Co. CEO Ken Makovsky told a packed crowd at the Canadian Public Relations Society Speaker Series why the PR industry is on the threshold of a level of success that we have never seen before.

Makovsky + Company, New York, hired two employees for new posts in its digital practice.

Evangelists

Executive Vice President
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Practice Poll

Which of these new media initiatives is at the top of your list for 2011?