Branding + Interactive

It’s a question that nearly every business asks. Strapped for resources, squeezed by bottom-line pressures, they wonder, “Do I really need a brand?”

The fact is, you’ve already got a brand — whether you want it or not. The only question is, will you choose to manage it?

Visit our blog: Online Fluency

Case Studies

Finding the Absolute Value of X

Creating a Culture of Collaboration

Building a Community of Hope

Building a Brand on Trust

Wooing a New Client Base

Makovsky on Industry Issues

As the industrial revolution transformed agrarian societies into industrial cultures, a brand’s primary purpose evolved.

Ken Makovsky credits his talented staff's commitment to firm's clients.

BioNJ hires Makovsky to redevelop the organization's Website.

The winners will be celebrated at the Bulldog Reporter Media Relations Summit on, June 28.

New Jersey's biotechnology trade association selects Makovsky to redevelop the organization's Web site.

Evangelists

Executive Vice President
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Practice Poll

Which of these new media initiatives is at the top of your list for 2009?