Blooming boutiques

By Tim Human

  • Shock as sell-side coverage increases for many firms
  • Part of this is down to rise in number of boutique houses
  • IR agencies offer advice on handling the unknowns

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Also be prepared to hit the road, perhaps to some unfamiliar locations. ‘You’ve got to look to the regional firms – there are a lot of good things going on there,’ comments Gene Marbach, group vice president at PR and IR firm Makovsky + Company. ‘I think Morgan Keegan, based in Memphis, Tennessee, is a good example – it has a great research department. These may not be the marquee names, the Goldman Sachs or the JPMorgans of the world, but they’re names you really have to put on your list if you’re targeting the sell side...’

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