BioNJ Taps Makovsky + Company’s Branding + Interactive Team

Top New Jersey Biotech Association Selects PR/Branding Agency for New Online Presence

 NEW YORK, NY – April 27, 2010 – Makovsky + Company, one of the nation’s largest independent public relations and branding firms, today announced that it has been selected by BioNJ,  New Jersey’s  biotechnology trade association, to redevelop the organization’s Web site. The firm’s Branding + Interactive team, led by Executive Vice President Tim Kane, will work with BioNJ to develop an enhanced online experience for the association’s more than 250 member companies and the many visitors from New Jersey and beyond that access the site. 

 “As we look to the future of communicating directly with our current and potential members in biotechnology, academia and the professional services, we see the need to revamp our online presence and hope to give visitors a more engaging and fulfilling experience,” said Debbie Hart, President of BioNJ. “Makovsky’s deep experience in developing visually appealing and navigation-friendly sites in the healthcare and technology space made our selection process for this project that much easier.”

Founded in 1994, BioNJ  works to further the growth and prosperity of New Jersey’s biotechnology industry through public policy, economic and workforce development, education and networking initiatives. “With New Jersey’s continued position among the top national centers for the research and development of innovative biotechnology-based therapies, it’s important that the state’s trade association for the industry provide an innovative online resource for its members and potential partners,” said Tim Kane, Executive Vice President at Makovsky + Company. “We look forward to working with BioNJ on this project and to launching an exciting new resource for the association and the biotechnology industry in New Jersey.”
 

About BioNJ
With more than 250 member companies, BioNJ is singularly focused on the growth and prosperity of New Jersey's bioscience cluster. Founded in 1994 by New Jersey bioscience industry CEOs, BioNJ serves as the voice of bioscience companies located in New Jersey, seeks to advance their economic growth and development and works to encourage new and established companies from around the world to locate to New Jersey. BioNJ represents companies engaged in biopharmaceutical, biomedical, bioagricultural and bioremedial endeavors.

About Makovsky + Company
Founded in 1979, Makovsky + Company (www.makovsky.com) is one of the nation’s leading independent global public relations, investor relations  and branding consultancies, focused in financial services, professional services, health care, technology, branding and investor relations.  The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 25 countries and in 35 U.S. cities through IPREX (IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is a founder.

Contact: Steve Seeman , Makovsky + Company  212-508-9662  sseeman@makovsky.com