Banks Need Customer-Focused Messaging
… Scott Tangney, executive VP at Makovsky + Co., says communicating how a financial institution has helped its customer is indeed critical. "The key to earning trust will be the institutions that demonstrate they have actually changed and improved their customers' well-being," says Tangney.
Also key in regaining the public's trust is the financial institutions regaining trust in each other, says Tangney. "Institutions must resume business at normal levels before there is a clear improvement in trust with consumer," he says.
"Industry and trade programs are a priority, and CEOs need to carry this message, as it is a top-down process." ...
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