Audits & Monitoring

Social Media Audit

Similar to a traditional media audit, Makovsky’s Social Media Audit examines a company's visibility in channels such as blogs, YouTube, Flickr, LinkedIn and Facebook in order to assess the company’s reputation online. The report also serves as a benchmark against which to measure the effectiveness of reputation building programs.

Social Media Monitoring

On a daily basis, Makovsky tracks what is being said about a company and its industry in social media, providing clients with rich, real-time intelligence on what its clients and prospects are concerned about. During crisis situations monitoring is done on an intraday basis to give management the best insights possible to aid decision making.