Aspex Eyewear Names Makovsky + Company as Agency of Record

NEW YORK, November 28, 2011 — Aspex Eyewear, one of the largest eyewear manufacturers in North America, has enlisted Makovsky + Company, one of the world’s largest independent integrated communications firms, as agency of record to increase visibility of its EasyClip, EasyTwist, Takumi and Greg Norman product lines.

“We have seen the tremendous success and effort Makovsky has produced in working with both PixelOptics and Aspex to launch emPower! electronic eyewear and are confident they can provide us with the same type of product support,” said Bernard Pedoussaut, Senior Executive of Aspex.  “Being exclusive partners of emPower!, we have seen firsthand Makovsky go above and beyond expectations of their clients.”

The award-winning, full-service independent public relations agency will work with the Aspex executive team to develop overall strategy and messaging for several of the company’s trademark eyewear lines while increasing brand recognition through media relations.  Since its inception in 1965, Aspex Eyewear has established itself as one of the industry’s leaders in both eyewear design and technological development and will look to Makovsky to further solidify their reputation within the eyecare industry.

“Having worked with Aspex in a limited capacity as we helped bring emPower! to the market, we are excited to further our relationship not only on a consumer level, but a corporate level as well,” said Scott Tangney, Executive Vice President, Makovsky + Company.  “We believe that by working together, Makovsky will help make Aspex products among the most respected in the eyewear industry.”

About Makovsky + Company
Founded in 1979, Makovsky + Company is one of the nation’s leading independent global public relations, investor relations and branding consultancies, focused in financial services, professional services, health, technology, energy and digital branding.  The firm attributes its success to its original vision: that the Power of Specialized Thinking™ is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 25 countries and in 35 U.S. cities through IPREX, the second largest worldwide public relations agency partnership, of which Makovsky is a founder.

About Aspex Eyewear Group
Founded by Nonu Ifergan in 1965, Aspex has become well known throughout the world as key player and technology leader in the optical industry. From magnetic clip technology to memory metal eyewear and other popular innovations, Aspex continues to reinvent and push technological limits to create new, accessible choices for the optical consumer. The company’s ground-breaking collections are a true indication of the successful combination of innovative technology, industry-leading research and development expertise and world-class fashion styling. For additional information about the Aspex Eyewear Group, please visit www.aspexeyewear.com