Arrow Electronics

Creating Opportunities for Industry Leadership

Arrow, a distributor of electronic components, was locked in battle with its main competitor for recognition as the industry leader. Arrow’s management knew the company needed to raise its profile in the media to attract customers and reach investors, so they turned to Makovsky.

By equipping Arrow with surveys, trends and commentary topics—and positioning its CEO as the architect of Arrow’s turnaround—we threw a spotlight on the company’s strengths and helped differentiate it from the competition. In our first year, we delivered a decisive edge for Arrow in coverage within the trade media. And, in terms of quality mentions in the business press and major daily newspapers, we exceeded the previous year’s record by more than 60%.