An Effective Research RFP Equals Better $ Value

by Frank Ovaitt

Research providers hate a bad RFP (request for proposal). Unfortunately, bad RFPs are a lot of what they see. Blame the purchasing people if you must. But when communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP for research services.

1. Know where you’re headed. You need to think about at least three goals: a business goal, a communications goal to support the business and a research goal to support the communications. ...

Read more