A New York Times Misstep
Posted by Ken Makovsky on August 26, 2010
“Children stuck on scary roller coasters sometimes close their eyes and wait for the ride to end. So, apparently, do grown-ups heading giant corporations in crisis” … or, at least, so says New York Times economic writer Peter S. Goodman in his very interesting article, “In Case of Emergency: What Not to Do," which anatomizes the recent public relations missteps of three enormously successful enterprises — Toyota, BP and Goldman Sachs. ...
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