Neal, Gerber & Eisenberg

Leveraging the Parts to Create a Greater Whole

Neal, Gerber & Eisenberg, a 20-year-old mid-sized Chicago-based law firm with a great client roster, was facing intense competition from its larger competitors for both clients and potential partner hires.  The problem?  It had virtually no visibility within its local market, let alone nationwide.  

Makovsky was engaged to burnish the firm’s image and identity, using all the platforms of persuasion, including media, marketing and advertising.  
By leveraging partner expertise in the firm’s practice specialties—including health, bankruptcy, finance, IT, real estate and labor law—we scored more than 80 major media stories and arranged prominent status-building programs.  

“They’re everywhere,” a competitor complained.  More testimony to our success:  so many new clients sought out the firm, that it was able to add a number of new partners, during our nearly three-year relationship.