Cauley Geller

Wooing a New Client Base

Cauley Geller logoThe Private Securities Litigation Reform Act of 1995 was designed to reduce the number of “frivolous” securities lawsuits filed in federal courts. It also increased the importance of attracting institutional investors as clients, since they were likeliest to take the lead plaintiff position in class action cases.

The law firm of Cauley Geller Bowman & Coates had experience in securities fraud litigation— but it had no institutional investors and virtually no visibility in the market. Makovsky created a new name and a distinctive brand identity for Cauley Geller, coherent messaging, an award-winning array of marketing materials and an aggressive publicity program focused on institutional targets and those who influence them.

The result? The firm successfully reinvented itself as a leader in securities fraud class action litigation. And, in just one month, it took on 16 new cases.