Heritage Brands' Digital Bridge to Millennials

Facebook's IPO will be the largest ever for a tech company, and it has every chief executive asking the CMO, "What's our Facebook strategy?"

The white paper was the basis for an article published in Ad Age by Makovsky + Company EVP Matt Wolfrom and AVP Matt Makovsky. Click to read more

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It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations: Instead of Focusing on a Strategic Statement, Try Writing a Narrative for Your Brand

Advertising learn something from public relations? Are you kidding?

Why, that's like Don Draper, the suave CD of "Mad Men," taking sartorial tips from Sydney Falco, the oleaginous press agent of "The Sweet Smell of Success."

After all, the whole idea of branding was dreamed up by you ad guys. You speak the language. You created the metrics. You control the lion's share of the marketing budget.

At least, you used to . . .

Ken Makovsky Awarded Outstanding Individual Achievement SABRE Award

 

Ken Makovsky To Receive Individual Achievement SABRE Award

Ken Makovsky launched Makovsky + Company in 1979, into an already crowded New York marketplace. It’s hard to say which is more impressive: the things that haven’t changed in the three decades since that launch, or the things that have.

Sustainability: No Longer Optional

The report State of Green Business 2012 de­clared that in spite of a perception that “the business world has moved on from environ­mental and sustainability concerns,” the op­posite appears to be true: sustainability has achieved parity as an expectation among investors and customers along with safety, quality, employee retention and customer satisfaction. In other words, it’s no longer a differentiator, but a must-have.

Keeping It "Tweet" and Simple: PR Lessons Learned In the Age of Twitter

A man walks into a room and comments on a secret that was just shared among the group. One woman says,  “How do you know that? No one’s left this room.” The response: “It’s all over Twitter.” 

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From our blog

SEC Cracks Down on 379 Dormant Shell Companies
Gene Marbach · 05.16.12

The SEC recently suspended trading in the securities of 379 dormant companies before they could be hijacked by fraudsters and used to harm investors through reverse mergers or pump-and-dump schemes.

Why Should Companies Blog?
Ken Makovsky · 05.14.12

There are LOTS of good reasons for one or more members of company leadership to blog.  These include:

What to Do When the CEO Allegedly Lies? A Look at Yahoo’s Resume Scandal
Gene Marbach · 05.11.12

Someone padding a resume?  “I’m shocked, shocked…,” as Captain Renault might have said (for those unfamiliar with the reference, see the movie Casablanca).